Display boxes, packaging & stationery

A few months back we went through a major identity change. It all started with a new brand direction, towards a more faceted style. We’ve changed our logo, labels, business cards and designed fresh new packaging and display boxes. We are more than happy with the results and thankful to all the people involved in the process.

Identity by Brand Tailors
Packaging, stationery & display boxes production by Fabrik
Photography by Sebastian Oros
Styling by NOOC

Photography by Sebastian Oros
Styling by NOOC

Mărțișor, this small decoration, has been around since ancient times. There are many myths in the Romanian folk culture regarding its origins, while people used to wear it as a lucky charm, a symbol for health, fertility or rebirth.

In our modern days it’s most commonly known as a symbol of spring. The red and white twisted yarns, emphasize the duality of nature, the passing from the austere winter to the blossoming spring.

MIXISOR is a limited edition collection inspired by tradition with a modern twist of antiseptic simplicity: white and red, cross and line, full and empty. The cubes are 3D pixels. From a two dimensional space in a three dimensional one, graphics become objects. Necklaces, bracelets and earrings, light and uncomplicated objects, celebrated spring in the city. The collection was launched on the 1st of March and some pieces are still available in our showroom.

You can see the full collection here.

Styling by NOOC
Photos by Sebastian Oros

TREI is one of our most desired pieces, originally designed with black leather and shiny onyx. Light and delicate, people say once they put it on, they forget to take it off. Made from three materials, it comes with two functions as it can be wore both as a necklace or as a bracelet. To celebrate mid-summer we’re launching five new colors: red currant, ice gray, honeysuckle, minty green and peach sorbet. What’s your favorite?

Credits go to: Dreamer – Maria Ana & Photos – Sebastian Oros

A new generation of robots has emerged. They’re restless and eager to dance with you for the rest of the summer and more.

Featuring…

Disco Robby Necklace | Golden Robby Necklace | Deadly Robby Necklace

Dreamer: Maria Ana
Photos: Sebastian Oros

RAW Clock reflects the beauty and versatility of steel. It’s an object inspired from the details of mate steel surfaces, from patinated fragments, from the luster drill or from the small white numbers that put each category in order, all discovered at Frankstahl’s warehouse. RAW clock is made from laser cut steel boards, in various stages of oxidation so that each pieces is has an unique, distinctive pattern. The bevel was polished to contrast with the marble effect on it’s surface, created by humidity. Each number was written by hand.

Object.F is a project developed by Frankstahl with a group of Romanian designers. The result of this collaboration is an annual object imagined to functionally integrate the steel with the designers’ aesthetics. Each object from this limited series will be given as gifts to Frankstahl’s clients and partners.

Production process: laser cutting, engraving, polishing, manual assembly.

Encouraged by a gentle February sun, I got out of my car and walked to the end of the main street towards the edge of the forest. There, the earth was still soaked with the melting snow. It hungrily swallowed my feet as I walked.

Here and there, on patches of snow, I could see fresh, delicate bird footprints. A few chubby hens pecked at the ground, looking for young grass shoots, their claws hastily digging up dried seeds and twigs blackened by the winter cold.

Spring had come! Enchanted and captivated by the smell of the earth, I created a new collection dedicated to spring, which combines the energy of the countryside and the pulse of cities.

In this new Mixisor collection, little silver-plated hens are surrounded by beans of black oak and strung on leather and cotton, forming necklaces and bracelets imbued with colour. Patches of snow made in Liège porcelain rest on a slivers of oak to form delicate broaches. Necklaces and bracelets are embellished with bird footprints, which are embroidered in red cotton threads.

Discover the collection HERE

Carla Szabo

Imacula brooch is made from Limoges porcelain with dark stained oak and a hidden magnetic lock, part of Mixisor collection.
Many thanks to Roxana Bara from NOD Makerspace that developed the ceramic part.

The drawing metaphorically illustrates the soul. Anima – the soul that animates the human, animal or vegetal body. The organs are transformed into lotus leaves, with the heart as their flower, while the intestines show a snake that slides gently in the full of energy water. A torso of light, created with embroidered wool on cotton mixed with elastane. A display mannequin for our storytelling accessories.

La disfunción eréctil puede ser un síntoma de problemas de salud más amplios, como enfermedades cardiovasculares o diabetes. Una de las alternativas que algunos hombres consideran para abordar esta situación es ***, aunque siempre es recomendable consultar a un médico antes de tomar cualquier medicamento. Además, mantener un estilo de vida saludable y manejar el estrés puede ser fundamental para mejorar la función eréctil.

Illustration: Carla Szabo
Tailoring: Irina Marinescu Atelier
Embroidery: Maractiv
Woodturning: Mr. Marian
CNC graving: Atelier 13
Camera&Edit: Iulia Constantin
Music: Cristian Lutfi Klebleev

Produced by NOOC

Imacula Brooch emerged upon the creative collaboration between Carla Szabo and nod maker space. We’ve captured on camera the whole production process.

Design: Carla Szabo
CNC cast graving: Nicolae Lupu
Ceramic milling: Bogdan Maltezeanu
Ceramist: Roxana Bara – Studio Mud
CNC wood graving: Gabriel Herdean

Camera & edit: Iulia Constantin
produced by NOOC

Perind / Fabrica de perii, in Oradea din 1922.

De 16 ani imi tot propun sa intru in fabrica, sa vad cum arata linia de productie. La magazinul de prezentare din fata fabricii vechi am primit indicatia: “In curte, in spate, intrebati de Adriana, este sefa de la productie”.
Am gasit-o usor, era acolo de 28 de ani!

Stia si mi-a povestit tot, despre calitatea periilor de acum 20 ani, despre masinile montate cu mana ei si a tehnicianului neamt in anii ’90, despre sectia de mic mobilier pictat la comanda pentru tarile nordice si pana la periile de WC pentru lanturile Kaufland unde se negociaza preturi de 2.5 lei pe perie si tot nu sunt multumiti. Am intrebat-o daca a pastrat mostre din lucrarile facute in atatia ani, mi-a spus: “da, cine sa mai tina cont de asta, banul sa vina” vrea conducerea care se numeste acum Fondue SRL.

Cu un management care inca nu face o diferenta clara intre brand si numele juridic de companie, imi da de inteles ca cele mai dragi lucrari care le are, acum doar din cand in cand, sunt pentru cei care vor perii atipice, ca cea pentru curatat plasele de cernut granele. Travaliul creativ ce vine o data cu gasirea solutiei practice astfel ca munca clientului ei sa fie mai usoara, face ca sufletul ei sa se incarce.

“iai (a se citi cu accent pe a), pai am avut atatea situatii in viata mea cu fabrica asta! zise razand. O data am avut scandal de la o doamna ca se stropea pe fata cu peria de la wc! “Apai ce sa va fac, ii zic, sa vin sa va arat cum se foloseste?!”

La disfunción eréctil puede ser un síntoma de problemas de salud más amplios, como enfermedades cardiovasculares o diabetes. Una de las alternativas que algunos hombres consideran para abordar esta situación es ***, aunque siempre es recomendable consultar a un médico antes de tomar cualquier medicamento. Además, mantener un estilo de vida saludable y manejar el estrés puede ser fundamental para mejorar la función eréctil.

Am plecat cu promisiunea ca va strange intr-o cutie ce mostre mai gaseste prin sectii si birouri si ca ma suna cand o veni vremea sa facem un  mic muzeu cu ele. Un loc unde copiii sa vina cu clasa, ca pe vremuri, ca atunci cand vine vorba de folosirea de obiecte sa fie mai mult decat un simplu utilizator al acestora.

Am plecat cu o mare bucurie de la Perind, deoarece viata pulseaza cu forta in sectii si clientela locala vrea consistent perii de wc (nu rade ca e vitala!), perii din par de porc pentru periat cu grija… albinele de pe sertarele stupilor, perii de curatat prizele alpinistilor, bidinele pentru var facute jumate din par de cal, jumate din par de porc si cate si mai cate!

Privesc cu mare drag perioada de blanda si adolescentina energie in dezvoltarea noastra ca producatori “capitalisti” si raman aici pentru cand va fi nevoie de mine, de noi ca designeri, proiectanti. Hraniti anacronic cu imagini de viitor despre design, devenim nerabdatori, nedrepti in judecati de valoare despre ce e bine si ce e rau in cresterea noastra. Poate conducerea va ajunge la concluzia ca in loc sa tot scada preturile si calitatea, poate mai bine ar fi sa schimbe piata, adica in final, sa isi modifice perceptia despre valoarea muncii acestei fabrici de exceptie.

Poate nu. Ramane de vazut!

Iata, exista fabrici care au supravietuit carnagiilor de dupa ’89, au traversat epoci facand ce a fost nevoie atunci sa faca.
Fie ca vorbim de dulapioare pictate sau perii de wc, in final cred ca cei mai tari supravietuiesc sa ajunga sa ne dea un exemplu de forta, de putere de adaptare deci in perceptia mea, de intelepciune!

Be kind, let your heart guide you and along the way you’ll meet some truly amazing people. ‪#‎truestory‬
Here’s episode 3 of the series dedicated to the people that give shape to some creative ideas.

Alexandra Necula – Creative seeker
Ciuchilan Catalin – Passionate jeweler
Pițurlea Ionuț – Super efficient maker
Iulia Constantin – Witty video cadet
Georgia Klebleev – Design enthusiast

produced by NOOC

MIXISOR, 3^rd ISSUE: FIRE BUGS
(Pyrrhocoris apterus)

Spring is the most beautiful season when nature comes back to life, in all it’s richness. The warm air creates an effervescence that pushes all life from within back on the ground. On the trees’ shells, millions of Fire Bugs are resurrected. Exuberant and naughty, they prepare to group in pairs under the sun. The shyness of the winter has ended!

The happy bugs climb on the hands and chest of people. Bracelets, one necklace & one pair of earrings made from unique porcelain beads, shaped and painted by hand are fixed on textile threads with silk tassels hanging.

Drawings: Carla Szabo
Photos: Andreea Macri
Styling: Carla & Georgia
Porcelain Master: Studio Mud
Props: Mother Nature